Omni Productions helped Auto Trader appeal to a new audience with their “It’s that Easy” TV, Cinema and Radio campaign.
Working with ad agency Mynt Design, Omni were tasked with bringing the brief to life by producing a campaign that weaves its way between the familiarity and nostalgia of big and small life moments, experienced by every kind of motorist in the country.
Auto Trader wanted to address the perception that they were still seen as the magazine for Petrolheads, when in reality they are a cutting edge digital business that moved away from print 4 years ago.
By filming these in a natural, authentic way Omni managed to reflect viewers’ lives back at them, affirming that Auto Trader understands them and is their trusted aide when the time comes to buy their next car.
Omni’s production team, who are based in the Underfall Yard, Bristol produced the TV ad, Cinema ad and a 20 second Radio ad.
The ad was launched in its various forms on Christmas Day 2017 and will run into New Year 2018.